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Aprilaire

Launch Campaign

B2B mail piece

Eager to launch a new website, Aprilaire asked Kramer to create an unconventional B2B mail piece that would drive current members to update info online. Aprilaire provides whole-home, air solutions including dehumidification, humidification and air purification. So it was only natural to take the launch concept airborne. Kramer sent a custom envelope with the headline “Hold on and eat a light lunch, we’re going places” and included three customized Airplanes with dealer name decals printed on each plane. A dealer bio was also supplied with all current dealer information, populated with a perforated BRC as an option for dealers to make changes to the listing. The campaign included coinciding e-blasts with online options to make bio updates and links to features on the new site post launch.

“The team at Kramer possess that rare and valued combination of talents on which our busy marketing group constantly relies. That combination is extreme customer service, creative talents that are second to none and a sensitivity to ridiculous deadline pressures. Kramer delivers on all counts.” – Tom Ruse, Aprilaire
other Aprilaire adventures

See what we dreamed up for their dealer-facing materials.


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