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Baldwin Street Grille

Menu Design

Custom illustrations and complete re-design for a hometown favorite

Why not try something new on the menu? Kramer was approached by the friendly, neighborhood staple, Baldwin Street Grille in Madison to revamp its menu. We know what you’re thinking—does Kramer really have the culinary skills? Maybe, but we left the innovative burger creations to the chef and we wrangled the layout instead. The owner was also wanting to feature certain selections and a full, “bad-ass brunch” that he just couldn’t have done on his own. Complete with custom illustrations, a toned down color palette and interesting brick textures, the new menu now reflects the culture of the tavern. And for durability and wear, the menus were laminated in-house to shield it from any ketchup mishaps.

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See how we made this brochure truly shine.


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