When a company has been around for 75 years it makes our job a little easier. The goal of the 75th anniversary campaign was to honor the past of this family owned business as well as look towards the future. Together we landed on the idea of putting heartfelt, and sometimes lighthearted, copy over wonderful photos washed in Clark’s blue. The current generation wished to honor their father, the founder, by putting his photo prominently in several of the pieces of the campaign. A fitting tribute for a company 75 years young.
See another campaign take flight.