Clark’s Rx is a family-owned pharmacy with 13 locations in Ohio and Missouri. Kramer has developed numerous campaigns to implement across all stores. The goal of this campaign is to target seniors on Medicare D, making them aware that Clark’s Rx accepts all Medicare D insurance plans. The concept is comprised of toned, editorial-style photography of seniors enjoying life with cyan overlays of accessories that help “cover” and the headline “We’ve got you covered” pulls it all together.
Kramer makes old look vogue with Clark’s 75th anniversary campaign.