Prairie Lakes Dental was a brand new office opening up in Sun Prairie and sought Kramer’s attention-to-detail from its inception. From logo creation, a stationery suite, numerous direct mail campaigns, Facebook advertising and a television spot, you might say that Prairie Lakes was on-target with its smile, reaching out to patients in Sun Prairie and beyond. The identity was created to create roots in a highly competitive market. The rich, warm color palette and subtle play off the craftsman influence of the area complement each other nicely while clever copy completed the message.
The success of the multi-platform campaign brought in the most shiny, new faces Prairie Lakes had seen in such an immediate amount of time. Good thing, too, because some of those smiles needed some extra help (which they got).