1901 Inc. Mechanical & Plumbing (previously H&H Industries) designs, builds and installs commercial, industrial and residential HVAC & Plumbing Systems across the Midwest. Currently employing nearly 200, 1901 will generate in excess of $45 million in annual sales this year. The company was founded nearly 120 years ago and was purchased by Paul Christensen seven years ago.

One of the primary challenges facing the company was confusion in the marketplace due to a smaller business with a very similar name. Christensen also wanted to refresh the identity of the company and re-energize the staff. The company had very successfully relied on networking and word-of-mouth for new business development and invested very little in marketing.

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