The Most Important Marketing Question
One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often businesses, try to find success by testing short-term advertising tactics. For...
What is Your Destination?
Far more than platitudes or a motivational poster, your vision, mission, and values are the foundation of your brand. By putting these words on paper, sharing them, and living up to the standards you set, you will better focus your business, unify your team, and...
Cicada Survival Kit
Very soon, the first cicada will emerge from the ground like a tiny alien invader. It will be followed by hundreds, millions, or even billions of its brethren. This invasion will lead to a cacophony of cicada mating calls, and love will be in the air. For a bit of...
Gear Up Your Safety Swag!
New advancements in the field of worker safety are being made! With the latest advancements, there's never been a better time to upgrade your safety swag. 1. High-Visibility Fabrics: Innovations in fabric technology have led to the development of high-visibility...
Did You Know Earth Day was Born in Madison, WI?
Over 50 years ago, Earth Day was born. An annual event that billions of people around the world honor and celebrate. A day where adults, children, businesses, and organizations come together to protect our environment and planet. Earth Day is one that many of us...
Remembering Mildred Kramer
As we celebrate National Women's History Month, it is fitting to recognize the remarkable achievements of a woman who defied the odds, shattered barriers and left an indelible mark on the history of Madison, Wisconsin. Amidst the bustling streets and lively sidewalks...
Maximize Your Tradeshow Success
Did you know that approximately 80% of prospects who request information at tradeshows are ignored? Continue reading to see how you can get the results you need from your tradeshow investment. In the fast-paced world of B2B interactions, the significance of tradeshows...
10 Employee Appreciation Ideas
Did you know that March 1st is Employee Appreciation Day? Showing appreciation to employees is crucial for maintaining morale, motivation, and overall satisfaction in the workplace. Here are some popular ideas to show appreciation to your employees: 1. Employee of the...
Crack the Tradeshow Code: Insider Tips for Flawless Preparation
Tradeshow planning tips — Whether you're a seasoned exhibitor or a first-time participant, the world of tradeshows demands meticulous planning, strategic finesse, and an unwavering commitment to stand out in the bustling crowd. Check out our to-do list to help you...