One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often businesses, try to find success by testing short-term advertising tactics. For...

Far more than platitudes or a motivational poster, your vision, mission, and values are the foundation of your brand. By putting these words on paper, sharing them, and living up to the standards you set, you will better focus your business, unify your team, and...