Did you know that approximately 80% of prospects who request information at tradeshows are ignored? Continue reading to see how you can get the results you need from your tradeshow investment.

In the fast-paced world of B2B interactions, the significance of tradeshows cannot be overstated. When attending tradeshows, maximizing leads requires a strategic and proactive approach. Here are expert ways to ensure you make the most out of your tradeshow participation:

1. Never Forget That The End of The Show is Just The Beginning
    • The leads you receive come at a significant expense but represent a significant opportunity. Before you attend the show, create a follow up plan and schedule a system of accountability to ensure that all leads get the attention they deserve. Phone, email, and direct mail are required to convert your prospects into customers. 
    • Implement a comprehensive post-event nurturing strategy.
    • Segment leads based on their interests and engagement levels, and provide targeted follow-up content.



2. Set Clear Objectives
  • Define specific and measurable objectives for lead generation at the tradeshow.
  • Determine the number of leads you aim to generate and the types of prospects you want to attract.
3. Pre-Event Promotion
  • Leverage your online presence and marketing channels to create anticipation before the event.
  • Offer incentives such as exclusive previews, early access, or special promotions for attendees who visit your booth.

engaging tradeshow booth design

4. Engaging Booth Design
  • Design an inviting and visually appealing booth that stands out.
  • Incorporate interactive elements, demonstrations, and engaging visuals to attract and retain visitors. Showcase your products or services in a way that allows potential clients to experience firsthand what sets you apart.
  • Download our booth set-up checklist here, so you’ll be sure not to forget the essentials.
5. Leave Lasting Impressions Through Promotional Products
  • Offer tangible, branded items to capture the attention of attendees, create a conversation starter, and create a memorable connection.
  • Strategically select and distribute promotional products to cold, warm, and qualified leads to ensure you stay top of mind.



6. Utilize Technology
  • Implement lead capture technology to streamline the data collection process. Consider the latest technologies like the Tap Tee, which uses your team apparel as a lead capture tool, and saves on costs and efficiency.
  • Use mobile apps, QR codes, or RFID technology to capture attendee information efficiently.
7. Qualify Leads Onsite
  • Train your booth staff to ask targeted questions that help qualify leads on the spot.
  • Prioritize leads based on their potential value to your business.
8. Real-Time Follow-Up
  • Send immediate follow-up emails or messages to captured leads.
  • Reference specific interactions and express appreciation for their visit to create a personalized connection.
  • Host In-Booth Presentations:
  9. Host In-Booth Presentations
  • Conduct live presentations or demonstrations to attract a larger audience to your booth.
  • Use these opportunities to showcase your expertise and highlight the unique value of your products or services.
10. Networking Events and Sponsorships
  • Participate in or sponsor networking events within the tradeshow to help stand out and create engagement.
  • Leverage these opportunities to connect with key industry players and decision-makers.
11. Utilize Social Media
  • Leverage social media platforms to share real-time updates, engage with attendees, and promote your booth.
  • Encourage attendees to share their experiences and interactions at your booth. Offer incentives such as giveaways or discount codes to engage attendees.
12. Measure and Analyze
  • Regularly monitor and analyze your lead generation efforts during the tradeshow.
  • Assess which strategies were most effective and use these insights to refine your approach for future events.

When maximizing your tradeshow success, Kramer Madison is here to help. We offer comprehensive solutions to elevate every aspect of your tradeshow presence, from printed materials to promotional products and team apparel. Need to ensure your booth is equipped with all the essentials? Look no further. We will help you get your displays, banners, literature, etc.

Contact us today to get started on your next tradeshow success.

608.849.1984 | www.kramermadison.com/estimate/