Have you noticed they’ve been making a comeback? Our clients have, and QR codes are being incorporated into a wide variety of marketing materials from business cards and brochures to banner stands and signage.

Now that we can scan codes with our phone’s native camera app (without needing to download additional software or special apps) it provides a great opportunity to drive customers to engaging and mobile-friendly content. Plus, who doesn’t love finding ways to connect print and digital marketing channels?

QR codes are just too useful not to have them be a part of your next direct mail campaign, product flyer, or signage. Here are just a few ways you can enhance your marketing by incorporating QR Codes:

  • Direct customers to your ecommerce site for quicker purchases.
  • Direct users to a video demonstration of your latest products.
  • Allow users to quickly access a registration page for your company’s next big event.
  • Provide a quick and easy way for recipients to make a donation to your non-profit organization

Check out this article from our friends at WhatTheyThink with many other uses for this reemerging digital tool.

Add a QR Code to Your Next Creative Campaign

Be sure to contact Kramer Madison to discover creative ways to add a QR code to your next project. Our expertise in design, print, and direct mail will ensure your next campaign is a success and achieves the results you’re looking for.