Company apparel should never be overlooked. As customer buying habits evolve and options increase, your carefully considered apparel can mean the difference between a lost opportunity or a sale.
Brand recall is highest for apparel items, with 85% of people remembering the advertiser. And consumers are nearly 2.5 times more likely to have a positive opinion of these promotional products compared to internet advertising. (Source: ASI Central)
Let’s look below at how a few important segments of your business can be impacted and benefit from a Kramer corporate apparel website.
Employees: Companies who invest in well-designed branded apparel instantly make a statement. It shows that you value your employees and consider them to be an essential piece in the success of the business. Accordingly, employees who wear your branded apparel out of the office are more likely to showcase your company’s values and continue to represent the brand in a professional manner. It’s been well documented that providing well-thought-out branded apparel will boost employee morale, improve company culture, and help develop a feeling of inclusion. Personally, it has also provided a huge sense of relief by eliminating the age-old “What should I wear today?” question.
“If you look good, you feel good, and if you feel good, you play good.” – Deion Sanders
Customers: Great company apparel does more than promote your brand, increase trustworthiness, and portray a professional image. It also acts as great identification tool for networking out of the office. In my experience it has always been a huge asset in assisting new prospects, partners, and customers, to quickly identify you. Especially for first time meetings in public places, and large company waiting areas.
Business: Corporate apparel is essential for any company to build and communicate their brand identity. It showcases your logo, colors, history, values, and in some cases even your industry. A new apparel line is also a great way to signal a new direction or rebranding for your company. Whether your logo is seen at the workplace, in the community, or out for drinks after a tradeshow, giving your team the right apparel will only empower them to promote and be a brand ambassador for your business.
Let Kramer Madison build a destination where employees, partners and clients can purchase or redeem rewards for branded merchandise.
Our e-commerce sites are customizable and tailored to meet your organization’s needs. Not only can we provide the site for your corporate apparel and swag, but manage the product ordering and decoration, fulfillment, shipments, and more. Contact Brent Schroeder today at 608-849-1984 to get the process started.