The Most Important Marketing Question

The Most Important Marketing Question

One of the most common questions I get as a teacher and consultant is, “Where should I advertise?” It’s an important question, but it’s not the first question we should be asking. Too often businesses, try to find success by testing short-term advertising tactics. For...
What is Your Destination?

What is Your Destination?

Far more than platitudes or a motivational poster, your vision, mission, and values are the foundation of your brand. By putting these words on paper, sharing them, and living up to the standards you set, you will better focus your business, unify your team, and...
Cicada Survival Kit

Cicada Survival Kit

Very soon, the first cicada will emerge from the ground like a tiny alien invader. It will be followed by hundreds, millions, or even billions of its brethren. This invasion will lead to a cacophony of cicada mating calls, and love will be in the air. For a bit of...
Remembering Mildred Kramer

Remembering Mildred Kramer

As we celebrate National Women’s History Month, it is fitting to recognize the remarkable achievements of a woman who defied the odds, shattered barriers and left an indelible mark on the history of Madison, Wisconsin. Amidst the bustling streets and lively...
10 Employee Appreciation Ideas

10 Employee Appreciation Ideas

Did you know that March 1st is Employee Appreciation Day? Showing appreciation to employees is crucial for maintaining morale, motivation, and overall satisfaction in the workplace. Here are some popular ideas to show appreciation to your employees: 1. Employee of the...